About

One person.
On purpose.

Adam Berger

Hi, I'm Adam.

I'm a self-taught software engineer based in Johannesburg. I've spent the last few years building software, from wildlife tracking systems to SaaS products, and now I help small businesses get online with clean, fast websites.

I work alone on purpose. Every conversation you have is with the person doing the work. Decisions happen fast. And when something needs fixing, there's no ticket queue, just me.

A short manifesto

What I believe
about this work.

A small business deserves a website built with the same craft a luxury brand gets. The budget is smaller. The stakes are bigger.

A good site should feel like walking into the best version of your shop. The shelves straight, the lighting right, the person behind the counter actually looking up when the bell rings.

Software rots. My job isn't just to build a site, it's to be the person still paying attention to it years from now.

If my fee saves you more in direct bookings, wholesale leads, or agency retainers than it costs you inside a year, I've done my job. If not, we should talk honestly about why.

A short career

How I got here
(the honest version).

2025 - Present
Freelance Web Development
Building fast, focused websites for small businesses. Design, development, and hosting all in one place.
2024 - 2025
Software Engineer · Africa Wildlife Tracking
Built software for wildlife conservation and tracking systems. Cloud infrastructure, full-stack development.
2023 - 2024
Software Engineer · CustomApp
Full-stack development and cloud infrastructure. Learned to ship fast and iterate based on real feedback.
2022 - 2025
University of Pretoria
Self-taught software engineering alongside formal studies. Built projects, broke things, learned by doing.
Values

What you can count on
from working with me.

Fixed fees, in writing.

I scope once, carefully. The number we agree to is the number you pay. If scope changes, I tell you before it does.

A real phone number.

Saved in your phone as "Adam", not a help desk or ticketing portal.

Honest fit checks.

If a template would serve you better than a custom build, I'll point you at one. I'd rather lose a deal than waste your money.

Your code is yours.

Clean, readable, handoff-able. If you outgrow me, I'll help you move.

Enough about me.
Tell me about you.

Start a project